BUNDLE: Effective Advocacy

50 of the Best Model Letters to Help Community Organisations Fundraise, Connect, Lobby, Organise & Influence

Letter writing is an important instrument for a community organisation to have in its toolbox. With this book, that tool becomes sharper and multifaceted. Effective Letters provides 50 templates and a multitude of ideas that will assist you to improve your letter writing skills, marketing, and data storage and use. It provides tips on personalising your correspondence, increasing its impact and effectiveness. This is a 'must have' resource for any community group.

What's inside?

Part One - Fundraising Letters

• Public Appeals via Direct Mail
• Large Donors
• Community-Business Partnerships
• Letters to Grantmakers
• Letters of Thanks

Part Two - Letters For The Cause

• Getting your Message Out
  
• Making Use of the Media

Part Three - General Correspondence

• Letters to the Members
• Board Letters
• Special Events
• Complaints

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The Complete Marketing & Media Handbook for Community Organisations

Are you serious about attracting new members, volunteers, supporters or raising more funding for your community group?

Discover the importance of strategic marketing and brand development as well as how to effectively action daily marketing activities such as direct marketing, working with the media and using technology effectively to achieve organisational strategic goals.

Learn about database management, writing media releases and using email to spread the word about your organisation.

What's inside?

Section One - Starting Out

• Introduction to marketing for community groups
• Marketing methods
• Producing a marketing strategy
• Developing a marketing plan
• Targeting your audience
• Split and integrated communications strategies
• Selecting a spokesperson
• Using and supporting a spokesperson
• Spreading the word for free
• How to write a tagline
• Developing an information sheet
• Tell people what you do - in 100 words or less
• Branding and your community group
• Working with celebrities and VIPs
• Marketing special events

Section Two - Marketing by mail and in print

• Database basics
• Creating and using lists
• Using your database effectively
• Using direct mail to spread your message
• Producing winning newsletters
• Producing a great brochure
• Using your annual report as a marketing tool

Section Three - Marketing through the media

• Why media is important
• What's news?
• Building a media team
• Cultivating media contacts
• Creating a winning media kit
• Writing a media release
• Driving home your message
• Attracting coverage in your local media
• Bringing the media to you
• Targeting the right media for your story
• When should you invite the media?
• Hitching a ride on what's in the news
• "Hooking" the media
• Letters to the editor and opinion pieces
• Preparing for a successful interview
• Quick tips on conducting a successful interview
• Creating a tasty sound bite
• Managing a media crisis
• Setting the agenda for the media
• Planning ahead to attract coverage
• Generating coverage through research
• Why it can pay to advertise

Section Four - Marketing and the Web

• Your online presence
• How to get to the top of the search engine results
• Creating a great website
• A checklist of website essentials
• Using email to spread your message
• Internet advocacy
• Introduction to Web 2.0
• Web 2.0 applications that can help market your group
• Setting up a blog to market your group
• Marketing and social networking sites

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This book is a collection of opinion pieces written by Our Community's founder and group managing director, Denis Moriarty.

The articles in this collection were first published between July 2018 and July 2021 in more than 170 regional and suburban newspapers across Australia, through an agreement between Our Community and Australian Community Media.

Learn how the Our Community Group has advocated for stronger communities.

What's inside?

• We believe in the power of the community sector
• We believe in equality
• We build stronger communities
• Regional Australia - Our Community, many communities
• We ignite and accelerate. We convene and connect.
• We strive for fairness.
• We question authority.
• We strive for revolution.
• Ethics, inspiration and innovation are at our core.
• We are driven by our mission to inspire and transform giving in Australia.

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