Tell us a little bit about your career background.
My experience spans three decades in senior roles in the commercial and not-for-profit sectors.
My career began in the flagship store of David Jones, and in a full circle moment, DJs now supports Starlight. I think this is where I developed a love and respect for great brands.
After this, I began my career in FMCG, marketing and advertising. I am always saying, behind every great brand is a great story, and everything you do either underpins or undermines your brand.
I’ve held senior positions working on major multinational local brands and government contracts including NSW Tourism, Roads & Traffic Authority, Proctor & Gamble (P&G), Arnott’s and more.
Now, as well as my current role as executive director and CEO of Starlight, I also hold NFP non-executive director positions on the boards of the Stanford Australia Foundation and the Community Council for Australia.
How did you come to be involved in the not-for-profit sector?
I often describe the moment I decided to join Starlight as a "moment of truth" deciding there must be something valuable and rewarding I could do with years of knowledge and skills in sales and marketing.
I first joined Starlight in corporate partnerships on a six-month maternity leave contract, thinking it would help me build additional skills. I ended up staying for a number of years. The impact of Starlight really resonated with me.
Eventually I was seeking a new challenge and left Starlight and returned to the corporate world. I’m a big believer in “It's okay to leave” if you need a new challenge.
I returned to take up my “dream job” as Starlight chief executive in May 2009. My time away from Starlight made me a better CEO when I returned 18 months later. The good news is I love what I do and continue to be challenged every day.
Often the perception in the for-purpose sector is it [moving to the not-for-profit sector] is a step into the slow lane. This could not be further from the truth. Business acumen is everything in this sector.
We need to be smart with our resources, be more efficient and constantly innovative. I describe it as “eternal start-up mode” and I love this about our sector. I’m proud of the fact Starlight was awarded Most Innovative Company (Government, Education and Not-for-Profit) by AFR in 2020.
During my time as CEO, I have prioritised diversity and equity throughout Starlight. We are now on our third Reconciliation Action Plan. We have also been announced as Best Place to Work for Women 2023, awarded as part of us being a “Great Place to Work 2023”.
Everything we do is based on positive psychology. We positively distract the children and young people we support.
What we do for sick kids, lifting their spirits through positivity, we do for our people. We practise this as part of the holistic care we provide for our people, to support their wellbeing and flourishing.
I practise positive leadership in everything I do, all the while championing innovation, creativity and inclusion to maximise Starlight’s impact. This has seen every business metric improve.
I am committed to supporting the growth of philanthropy in Australia and the role of civil society in ensuring we can all live in an inclusive, equitable and flourishing Australia.