Communicating Your Values (Webinar)

Date: 09 Nov 2023

Comms focd

We’ve gathered a panel of very rare marketers from some very special organisations.

Each of their brands has risen above the riff raff to attract millions in donations and purchases, drive political change, pause multi-billion industries and set the national agenda. They rattle cages, make change happen and put the occasional person in jail!

How have they done this?

Who is onboard:

  • Animals Australia
  • Movember
  • More to come.

They come from different sectors but they all have strong values which they communicate to attract passionate followers.

The discussion will be chaired by Brett de Hoedt a nonprofit marketer and holder of many opinions. He’s specifically recruited our speakers for a free-flowing conversation looking at:

  • How they see their brands and position in the marketplace;
  • Keep a brand alive, fresh and relevant over the years;
  • Communicating and staying true to those values;
  • Keeping a profile high among all the competition;
  • How they understand their audience;
  • How they secure audience support;
  • The value in ‘causing trouble’;
  • The value of creating a unique brand.

Marketing and branding insights from nonprofit marketers who get it. BYP your marketing, communications and media team. This is a valuable session for senior leadership and board members too.

This webinar will take place live on:

Thursday 9 November 2023

Melbourne, Sydney, Hobart, Canberra: 1pm to 2pm
Adelaide: 12.30pm to 1.30pm
Brisbane: 12 noon to 1pm.
Darwin: 11.30am to 12.30pm
Perth: 10am to 11am.



What's a Webinar?

A Webinar is a seminar that's conducted over the internet.

Viewers watch a remote presentation on their own screens at a set broadcast time and can participate by typing and submitting questions they would like answered by the presenter.

Our Webinars are recorded and a copy is sent out to every registrant by default. So if you aren't able to watch the Webinar live at the scheduled time, you don't need to do anything - we'll send you a copy you can watch at your own pace on your own screen.

Why Webinars work

You'll learn at a time that suits you
If you can't join us at the scheduled time, we will automatically send you a recording you can watch at your own pace.

You can ask your burning questions
Our Webinars include a 45-minute presentation followed by a 15 minute interactive Q&A session where you'll call the shots. You do so by typing your questions during the Webinar.

You don't need an IT degree
There's no complicated software involved. You just need a reliable internet connection to participate. We'll email you instructions at each step too. Simple!

Become a member of ICDA – it's free!