Webinar: Communicating with Clout: Copywriting

Date: 24 Jun 2021

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Words matter. Pick the right ones, place them in the right order and you’ll gain hearts, minds and wallets but in this post-literate age fewer of us can pen a persuasive paragraph.

Today’s copywriter must be part scribe, part digital communications savant and part psychologist. There’s no copy that can’t be improved – made more relevant, impactful and persuasive.

We’ll look at:

  • media releases;
  • social media content;
  • Presidents’ and CEO letters / pieces;
  • opinion pieces / letters to editors;
  • appeal letters;
  • understanding your audience;
  • simple ways to improve any copy;
  • website copy.

Once registered, get in touch with Brett to have your own copy reviewed live. You can reach Brett here.

Presenter Brett de Hoedt of Hootville Communications has written speeches, TV and radio commercials, appeal letters, opinion pieces and social media content.

The former print journalist has written for the Sunday Age, Sydney Morning Herald, Truth, New Idea, Carpet Cleaner Monthly and dozens of nonprofits. (Yes – Carpet Cleaner Monthly!)

Learn what to do – and avoid - from dozens of examples. Brett might even review your own copy. Includes follow-up notes.

A lively, practical and challenging session is guaranteed.

This Webinar took place live on:

Thursday, June 24, 2021 from 1pm to 2.15pm AEST


Institute of Community Directors Australia members: $70 (inc GST)

(Not sure if you are a current ICDA member? The easiest way to check is by attempting to login above. If you can access this website, you are up-to-date.)

Non-member price: $80 (inc GST)

What's a Webinar?

A Webinar is a seminar that's conducted over the internet.

Viewers watch a remote presentation on their own screens at a set broadcast time and can participate by typing and submitting questions they would like answered by the presenter.

Our Webinars are recorded and a copy is sent out to every registrant by default. So if you aren't able to watch the Webinar live at the scheduled time, you don't need to do anything - we'll send you a copy you can watch at your own pace on your own screen.

Why Webinars work

You'll learn at a time that suits you
If you can't join us at the scheduled time, we will automatically send you a recording you can watch at your own pace.

You can ask your burning questions
Our Webinars include a 45-minute presentation followed by a 15 minute interactive Q&A session where you'll call the shots. You do so by typing your questions during the Webinar.

You don't need an IT degree
There's no complicated software involved. You just need a reliable internet connection to participate. We'll email you instructions at each step too. Simple!

Become a member of ICDA – it's free!