Digital marketing (Webinar)

Date: 22 Mar 2023


What do people experience when they “check you out online”? Are their questions answered? Do you establish your expertise? Do you convert a browser into a buyer?

The best websites work 24/7 to help you meet new people, explain, advocate, sell, transact, take bookings and answer queries - yet too often websites fail to deliver.

Put the TikToks and tweets aside for a moment and focus on making your next or existing website your Employee of the Month – every month.

This session is 95% jargon free and full of simple ways to improve your website. It’s designed for marketers, not the technically minded, with lots of practical examples both good and bad.

Among other things we’ll cover:

  • site navigation - organising, categorising and prioritising information,
  • maximising sales, donations, enquiries,
  • clarifying your key audiences and serving their specific needs,
  • deciding how much content is too much,
  • basics of good visual design,
  • maxmising automation with payment, booking and other apps,
  • the role of video, email and social media as they relate to your website,
  • choosing a content management system,
  • finding a sympathetic website developer – and avoiding the duds.

Our presenter Brett de Hoedt of Hootville Communications has developed websites for nonprofits in community health, primary healthcare, vocational education age care and beyond. He can’t wait to review many participants’ sites in a session that will be challenging, fast-paced and fun.

This webinar will take place live on:

Wednesday 22 March 2023 from 1PM to 2PM AEDT.


Institute of Community Directors Australia members: $70 (inc GST)

(Not sure if you are a current ICDA member? The easiest way to check is by attempting to login above. If you can access this website, you are up-to-date.)

Non-member price: $80 (inc GST)

What's a Webinar?

A Webinar is a seminar that's conducted over the internet.

Viewers watch a remote presentation on their own screens at a set broadcast time and can participate by typing and submitting questions they would like answered by the presenter.

Our Webinars are recorded and a copy is sent out to every registrant by default. So if you aren't able to watch the Webinar live at the scheduled time, you don't need to do anything - we'll send you a copy you can watch at your own pace on your own screen.

Why Webinars work

You'll learn at a time that suits you
If you can't join us at the scheduled time, we will automatically send you a recording you can watch at your own pace.

You can ask your burning questions
Our Webinars include a 45-minute presentation followed by a 15 minute interactive Q&A session where you'll call the shots. You do so by typing your questions during the Webinar.

You don't need an IT degree
There's no complicated software involved. You just need a reliable internet connection to participate. We'll email you instructions at each step too. Simple!

Become a member of ICDA – it's free!