How to get media coverage? (Webinar)
Date: 24 Nov 2026
Tuesday 24 November | 1:00–2:00PM AEDT | Online | Recorded
Presented by Brett de Hoedt | $99 Member Price
Reach the most people at the lowest cost (free!) with the least effort (a phone call!) and the most influence (big audiences) - by gaining media coverage.
Nonprofit PR specialist Brett de Hoedt of Hootville Communications has helped community groups and not-for-profits land 1000+ media hits on a range of issues. He knows how to get coverage for complex, unsexy stories.
At this training, you'll learn:
- why media coverage is worth the effort
- knowing what media wants from you
- identifying and creating catalysts for media coverage
- how to prepare your organisation to be shameless media tarts
- building media relationships without wining nor dining
- dealing with journalists from first contact to warm afterglow
- writing media releases - and why they hardly matter
- story packaging – supplying media the various elements of your story
- pitching your story to journalists (the moment of truth)
Key details
Date: Tuesday, 24 November
Time: 1:00pm-2:00pm AEDT
Location: Online | Recorded
Price: $99 ($129 for non members)
This training is designed for anyone who wants to raise their organisation's public profile and reach new audiences, particularly through earned media rather than paid advertising.
It is especially valuable for communications staff, as well as board members and CEOs who want to champion their cause more loudly and effectively in the public arena.
Melbourne, Sydney, Hobart, Canberra: 1pm to 2pm
Adelaide: 12.30pm to 1.30pm
Brisbane: 12pm to 1pm
Darwin: 11.30am to 12.30pm
Perth: 10am to 11am
This session is recorded and a copy is sent to all who register within hours of the completion of the session.
Yes. We will share a copy of the slides will all who register for this session.
Your presenter
Brett de Hoedt | former journalist, publicist and broadcaster
Hootville is the folly of Brett de Hoedt - former journalist, publicist and broadcaster at Seven Network, New Idea, 3AK, Truth, 3MP and a contributor to the Sunday Age and ABC Perth.
1000+ clients later he’s helped nonprofits, professionals, charities, peak bodies, SMEs, unions, local government authorities and industry associations with their media, marketing campaigns and communications. Brett de Hoedt and his associates work across Australia often tackling complex, unsexy issues: recruiting for the age care and disability sectors, disability employment, protection of public spaces, sexual assault law reform, awareness weeks for foster care and more.
What people say...
"Use of real-life examples is always good as it helps you understand and offers an avenue for further research."
"Great host, clear communication and relevant case studies. Managed the hour really well."
"Very worthwhile course, thank you"
"Thank you! Greatly appreciate these sessions."
"Thank you for affordable, quality professional development"
Other training opportunities
Looking for something else? The Community Directors calendar has all upcoming sessions and programs. Check it out now.
After something self-paced? Our learning management system hosts a range of programs, including our popular Certified Community Director, the seven-unit micro-credential for community board members.