Webinar: How to get media coverage

Date: 05 May 2022

Comms focd

Communications expert Brett de Hoedt joins us for a special webinar that will help your organisation, your campaign and your message get media coverage.

Brett has helped community groups and not-for-profits land 1000+ media hits on a range of issues.

In this webinar, Brett will offer his top tips and insights on getting noticed by the media, including:

  • why media coverage is worth the effort;
  • identifying and creating catalysts for media coverage;
  • building media relationships without wining nor dining;
  • dealing with journalists from first contact to warm afterglow;
  • writing media releases - and why they hardly matter;
  • how to pitch your story to journalists (the moment of truth).

Want to include a book?

Spend an extra $25 and receive a copy of the accompanying title from the Our Community library, How to Stand Out from the Crowd: The Complete Marketing and Media Handbook (valued at $36).

This Webinar took place live on:

Thursday, May 5, 2022 from 1pm to 2pm AEST

You can purchase a recording below.


Institute of Community Directors Australia members: $70 (inc GST)

(Not sure if you are a current ICDA member? The easiest way to check is by attempting to login above. If you can access this website, you are up-to-date.)

Non-member price: $80 (inc GST)

What's a Webinar?

A Webinar is a seminar that's conducted over the internet.

Viewers watch a remote presentation on their own screens at a set broadcast time and can participate by typing and submitting questions they would like answered by the presenter.

Our Webinars are recorded and a copy is sent out to every registrant by default. So if you aren't able to watch the Webinar live at the scheduled time, you don't need to do anything - we'll send you a copy you can watch at your own pace on your own screen.

Why Webinars work

You'll learn at a time that suits you
If you can't join us at the scheduled time, we will automatically send you a recording you can watch at your own pace.

You can ask your burning questions
Our Webinars include a 45-minute presentation followed by a 15 minute interactive Q&A session where you'll call the shots. You do so by typing your questions during the Webinar.

You don't need an IT degree
There's no complicated software involved. You just need a reliable internet connection to participate. We'll email you instructions at each step too. Simple!

Become a member of ICDA – it's free!