Webinar: Take Control

Date: 21 Sep 2020


You want to change something? You need a campaign.

Campaigns are tough – you have to clarify your message, build support, network and collaborate, petition, communicate, secure media coverage and keep your troops fighting during the darkest hours.

And there will be emails – many, many emails. No wonder most campaigns fail.

Brett de Hoedt
Presenting: Brett de Hoedt

Our trainer Brett de Hoedt has run campaigns ranging in scale from neighbourhood to national in voluntary and professional guises. He’s worked with 1000+ nonprofit clients and campaigned on planning, age care, mental health, international aid issues. He’s also been a part of two election campaigns for independent candidates. He is currently working on two campaigns - one to save the 7.45am ABC radio news bulletin and the other to recruit 50 new disability workers in Gippsland.

His greatest success came in 2019 when the Our City, Our Square campaign kept a proposed Apple superstore out of Melbourne’s premiere public space, Federation Square. Together with a band of smarter and harder-working volunteers Brett helped amass 70,000 supporters and foiled the plan of a popular state government and a trillion dollar company. Benefit from Brett’s successes (and failures) as he talks about:

  • Campaign names, slogans and branding (bring on the alliteration)
  • Messaging and tone (how you say things matter)
  • Deciding your goals (victory comes in many forms)
  • Building a coalition (it's time to network)
  • The use of online petitions (and their limitations)
  • Choosing the right tactics (Media? Demonstrations? Boycotts?)
  • Building a team (there's a role for everybody)
  • The role of money (it's like yeast), and
  • Choosing the right communications options (it's not all about social media).

That's a lot to cover in an hour so come ready with a pure heart, empty notebook and your probing questions.

This Webinar will take place live on:

Monday, September 21, 2020 from 1pm to 2.15pm AEST

If you can't make this time, you don't have to miss out. Simply register online, and after the Webinar has taken place, a recording will be automatically emailed to you.



What's a Webinar?

A Webinar is a seminar that's conducted over the internet.

Viewers watch a remote presentation on their own screens at a set broadcast time and can participate by typing and submitting questions they would like answered by the presenter.

Our Webinars are recorded and a copy is sent out to every registrant by default. So if you aren't able to watch the Webinar live at the scheduled time, you don't need to do anything - we'll send you a copy you can watch at your own pace on your own screen.

Why Webinars work

You'll learn at a time that suits you
If you can't join us at the scheduled time, we will automatically send you a recording you can watch at your own pace.

You can ask your burning questions
Our Webinars include a 45-minute presentation followed by a 15 minute interactive Q&A session where you'll call the shots. You do so by typing your questions during the Webinar.

You don't need an IT degree
There's no complicated software involved. You just need a reliable internet connection to participate. We'll email you instructions at each step too. Simple!

Become a member of ICDA – it's free!