ChatGPT tells NFPs: 'Don’t be afraid of AI'

Posted on 21 Nov 2023

By Matthew Schulz, journalist, Institute of Community Directors Australia (in conversations with ChatGPT)

Chat GPT demigod
Produce a 16:9 image of what ChatGPT might look like in humanoid form. It should appear somewhat futuristic and non-threatening, yet also hint at demi-god status. Image generated with a Dall-E prompt.

We asked ChatGPT about some of the AI resources available to not-for-profits, and whether we should be afraid of their capabilities.

We’ve edited the text generated by ChatGPT4 to match our usual style and tone, and we’ve reordered some of its material.

It’s a big list, so your organisation will need to filter these suggestions into something that’s practical, affordable, and suitable for your sub-sector.

Q. Describe the main generative AI and machine learning applications being used by non-profits and charities.

Non-profits and charities are increasingly using generative AI and machine learning applications to enhance their impact and efficiency. The main applications include:

Fundraising and donations

  • Personalised outreach: Machine learning algorithms can analyse donor data to personalise fundraising appeals, increasing the likelihood of donations.
  • Predictive analytics: AI can predict which donors are most likely to contribute or increase their donations, helping non-profits target their efforts more effectively.

Operations optimisation

  • Resource allocation: AI systems can optimise the allocation of resources, ensuring that aid and materials are distributed efficiently.
  • Process automation: Automating administrative tasks to save time and resources, allowing staff to focus on mission-critical activities.

Community engagement

  • Social media content: Generative AI can create content for social media campaigns, engaging supporters and spreading awareness.
  • Chatbots: AI-powered chatbots can provide instant responses to inquiries on websites and social media platforms, improving communication with supporters.

Program development and delivery

  • Educational content: AI can generate customised educational materials for training programs or awareness campaigns.
  • Service personalisation: Tailoring services to individual needs, especially in healthcare, education, and aid programs.

Data analysis for impact assessment

  • Outcome prediction: AI can use historical data to predict the outcomes of programs and initiatives.
  • Impact analysis: Machine learning models can analyse complex datasets to evaluate the impact of the charity's work and guide future strategies.

Research and development

  • Drug discovery: AI can be used for discovering new drugs for diseases that are the focus of healthcare-related non-profits.
  • Policy research: AI tools can help analyse vast amounts of data to inform policy recommendations and advocacy work.

Disaster response and preparedness

  • Simulation and modelling: AI can simulate disaster scenarios to help with preparedness training and planning.
  • Damage assessment: Machine learning models can analyse satellite imagery to assess damage after natural disasters for efficient response planning.

Fraud detection

  • AI can be used to detect anomalous transactions to prevent fraud and ensure that donations are used as intended.


  • AI can generate sign language interpretation or audio descriptions for content, making materials more accessible to people with disabilities.

Environmental conservation

  • Wildlife monitoring: AI can analyse images from camera traps to monitor wildlife populations.
  • Predictive models: AI can forecast environmental changes and help in planning conservation efforts.

Non-profits and charities are leveraging these AI applications not only to increase their operational efficiency but also to foster innovation in service delivery, engage more deeply with stakeholders, and ultimately enhance their social impact.

ChatGPT is here with you on this journey. I'm here to support and empower your mission to serve and to create a world that's inclusive and just for all. - ChatGPT4

Q If and when generative AI reaches the point of ‘intelligence singularity’, when AI surpasses human intelligence, should not-for-profits be afraid?

(Editor: We asked ChatGPT to pretend it was lecturing a group of NFP leaders, although we had to prompt it to be less pompous and unintentionally sexist to come up with this response.)

Imagine stepping into a future where AI is not just a tool, but a force that can think and evolve on its own. This is what some call the 'intelligence singularity,' a point where AI might just surprise us all with its capabilities.

For organisations like yours, this could be a game-changer. AI could help tailor your fundraising efforts, manage resources more effectively, and even revolutionise the way educational programs are delivered. It’s about using technology to amplify your impact.

But the rise of AI brings challenges, like the potential for job displacement and ensuring AI's decisions align with your values That's where regulation comes in. It’s crucial to advocate for guidelines that ensure AI benefits everyone, not just a select few.

This is about being prepared, not scared. Think about how AI could support the work you do and enhance the skills you bring to the table.

As you navigate these changes, your roles may adapt. You could lead the way in making sure the benefits of AI extend to everyone, championing a future that's fair and inclusive.

ChatGPT is here with you on this journey. I'm here to support and empower your mission to serve and to create a world that's inclusive and just for all.

Thank you for embracing the possibilities and for everything you do.

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