Purpose and values matter, now more than ever
Posted on 31 Mar 2026
This week during an interview I was asked why values and purpose are so important in our sector. My…
Posted on 24 Jun 2025
By Matthew Schulz, journalist, Institute of Community Directors Australia
Australia’s national charity regulator says her organisation is ready to accept another influx of charities in the coming year, after thousands more groups sought the valuable charity designation in recent months.

Australian Charities and Not-for-profits Commission (ACNC) commissioner Sue Woodward, speaking in a wide-ranging podcast interview about the latest Charities Report, said charity numbers had remained steady for many years at the 60,000 mark.
(Scroll down for the full podcast)
But the Australian Taxation Office’s requirement for non-charity not-for-profits to lodge a “self-review return” to demonstrate their income tax status was the trigger for an estimated 4,000 organisations to seek registered charity status, thus avoiding the requirement.
“It was very steady at almost 60,000, and then incrementally over the last couple of years there’s been an increase. That’s really reflected by the number of organisations that had thought they could self-report for income tax assessment purposes, but have now realised that they’re eligible to be a charity. And if they want to retain that tax concession, they’re now registering with us. So that’s really the main driver of that increase,” Woodward said.
"Almost one in 11 working people are working for a registered charity. That’s not something people often realise … It’s bigger than the construction industry. It’s bigger than manufacturing."
The commissioner said many Australians underestimated the charity sector’s economic contribution, particularly its role in employment.
“It’s one of my favourite facts because it’s not what people expect. We’ve seen an increase this year from 10.5% of the workforce to 10.7% being in registered charities. So, almost one in 11 working people are working for a registered charity. That’s not something people often realise. … It’s bigger than the construction industry. It’s bigger than manufacturing. Hopefully, when the public sees it in those terms, they’ll take the sector more seriously.”
Woodward said the ACNC’s priorities for the coming year included:
Asked about the key signals that the ACNC would be closely monitoring to assess the sector’s health, Woodward said the regulator would examine a combination of revenue, expenses, volunteer numbers, diversity of funding sources, and organisational size.
But she stressed that “it’s not a homogenous sector” and that while the latest Charities Report showed a “headline” revenue increase of $20 billion to $222 billion, a closer reading would also account for the demand side of the equation.
“We know that this sector can't just put its prices up ready to meet increased revenue. It’s revenue for a purpose and that's what's the most important thing for this sector.”
Woodward encouraged all not-for-profits to read the report, which she said was designed to be “easy to read” and included infographics to explain sector trends.
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