People with Purpose: The big value in being small

Posted on 02 Nov 2023

By Greg Thom, journalist, Institute of Community Directors Australia

Bianca Crocker 19b

Small Non-Profits Alliance CEO Bianca Crocker believes small charities can still make a big impact.

What’s your background in the not-for-profit sector?

My career in the sector began almost 20 years ago after a stint in the advertising world.

With a background in writing and marketing, I was employed in my first not-for-profit role as a communications manager of a reasonably small organisation supporting disadvantaged young people involved with the justice system.

In that role I discovered this thing called “fundraising” and haven’t looked back since.

Why did you co-found the Small Non-Profits Alliance?

After having worked in the sector for several years, in both small and larger organisations, I became quite empathetic toward the specific needs of small non-profits and wanted to help create a more level playing field for them.

We wanted to create an online community where small charities could connect, learn and grow, and I hope that's what others see when they come across the Small Non-Profits Alliance.

"I am always inspired by the work and commitment of others who are working to create positive change in our world."

What is the most pressing challenge for small not-for-profits?

There are so many, but I think not being given the same opportunities for support or access to funding as larger charities is definitely a key challenge.

There are so many incredible small organisations that are having meaningful impact in the communities they work in, and are often so connected with those they support, but sometimes they can be overlooked.

What drives your passion for working with not-for-profits?

I am always inspired by the work and commitment of others who are working to create positive change in our world.

I also enjoy sharing my experience with people, with hopes that I may be able to help them achieve their goals.

At the heart of it, I'm a proud fundraiser and I believe in the work we do to help people act upon their values, support their favourite causes and be part of the social impact they're hoping for.

What do you like to do in your spare time?

When I’m not talking about charities or not-for-profits – and let’s be honest, that is most of the time, which I love – I treasure time with those closest to me, being outdoors in nature, especially on a hike or maybe a trail run, or curling up with a good book.

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