
People with Purpose: Feminist philanthropist is changing lives
Posted on 15 Jul 2025
Julie Reilly OAM, the CEO of Australians Investing in Women (AIIW), has a belief in philanthropy…
Posted on 17 Jun 2025
By Greg Thom, journalist, Institute of Community Directors Australia
Ariella Weinmann uses her graphic design skills to help not-for-profits make the world a better place.
I’m an independent graphic designer based in Melbourne, and I’ve been working in the design space for several years now.
In that time, I have had the opportunity to work with some amazing brands and clients from a number of different sectors including hospitality, retail, arts and design and the not-for-profit space.
I have always found myself gravitating towards projects that make an impact, with community-focused projects often being my most enjoyable and rewarding to work on.
I now run my own freelance design practice, where I collaborate closely with clients to bring their ideas to life through strong, thoughtful, and purposeful design.
I’d describe my work as thoughtful, collaborative, and grounded in storytelling.
I like to really get to know the organisations I work with, so the design feels like an authentic representation of who they are.
Whether it’s a brand identity, a campaign, or a set of social graphics, I aim to create work that not only looks beautiful but also communicates clearly and connects emotionally.
"I feel grateful to work with not-for-profits, where the people behind the scenes are often doing powerful, under-recognised work, usually with limited resources."
Design can be a powerful tool for amplifying important causes.
I’ve worked with a range of not-for-profits to create visual identities, design impact reports, develop campaign materials, and build out digital assets - all with the goal of helping them communicate more clearly, confidently, and creatively.
I love using my skills to help organisations reach the right people and drive real impact.
There’s something deeply rewarding about using creativity to support causes that truly matter.
I feel grateful to work with not-for-profits, where the people behind the scenes are often doing powerful, under-recognised work, usually with limited resources.
Being able to contribute, even in a small way, to help amplify their impact through design is incredibly meaningful.
I’m continuing to grow my freelance practice, Ariella Weinmann Designs, and am always open to new collaborations - especially with organisations that are creating real change.
Lately, I’ve been drawn to opportunities where I can build ongoing relationships with clients, offering creative support that evolves alongside their work and helps them communicate consistently and effectively.
For now, I’m excited to keep creating, connecting, and working on purposeful projects that make a real impact.
You can follow my work on Instagram at @ariellawdesigns or reach out via email at ariella.weinmann@gmail.com – I’d love to hear from you!
Posted on 15 Jul 2025
Julie Reilly OAM, the CEO of Australians Investing in Women (AIIW), has a belief in philanthropy…
Posted on 08 Jul 2025
For the executive director of Specialisterne Australia, Michelle Crawford, the importance of…
Posted on 01 Jul 2025
Disadvantaged Australians deserve dignity, empathy and respect along with warm winter clothes, says…
Posted on 24 Jun 2025
Combining science with compassion can help build a better world for pets and the people who love…
Posted on 17 Jun 2025
Ariella Weinmann uses her graphic design skills to help not-for-profits make the world a better…
Posted on 10 Jun 2025
Australia’s army of first responder’s routinely put their lives on the line to protect the…
Posted on 03 Jun 2025
Individual differences and even occasional conflicts at work do not constitute a crisis but are a…
Posted on 27 May 2025
Yarn’n founder and CEO Lane Stockton uses his indigenous themed toilet paper as a canvas to share…
Posted on 19 May 2025
With National Volunteer Week (May 19-25) in full swing, self-described ‘mega volunteer’ Marian…
Posted on 14 May 2025
Having done the hard yards at food relief charity Foodbank, former top-rating radio host Matt…
Posted on 12 May 2025
Good Things Australia Foundation and Down Syndrome Australia digital champion Alanna Julian had a…
Posted on 05 May 2025
Theatre Network Australia co-founder Nicole Beyer’s passion for giving and the arts can be traced…