Purpose and values matter, now more than ever
Posted on 31 Mar 2026
This week during an interview I was asked why values and purpose are so important in our sector. My…
Posted on 05 May 2025
By Greg Thom, journalist, Institute of Community Directors Australia
There’s a lot of good that can be accomplished in just 24 hours.
For proof, look no further than the charity and not-for-profit sector.
From feeding the homeless with dignity to working on the frontline providing emergency medical supplies to people in need overseas and caring for mistreated pets in animal shelters across the nation, the for-purpose sector never sleeps.
This ethos was only reinforced by the diversity of images sent into the Community Advocate in response to our Day in the life of people with purpose project.
The frozen moments in time captured pictorially over a 24-hour period on Thursday, 1 May, included:
These and the rest of the images contained in the gallery below are just a small sample of the truly staggering diversity of work carried out every day by the nations 60,000 charities and 600,000 NFPs and community groups.
No-one appreciates these efforts more than the head of the Australian Charities and Not-for-profits Commission, Sue Woodward.
“This pictorial snapshot highlights the extraordinary breadth and scope of work the sector achieves each and every day,” she said.
“Charities and not-for-profits make a remarkable contribution to Australia’s community and economy. We are all so grateful to the staff and volunteers across the nation for their dedication - day in, day out.”
Thanks to everyone who sent in their images and please enjoy this pictorial snapshot of the sector in action.
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