Forget the facts: values-framing is how to connect with potential NFP supporters
Posted on 17 Mar 2026
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By Greg Thom, journalist, Institute of Community Directors Australia
Charities Minister Andrew Leigh and Opposition Charities spokesman Senator Dean Smith locked horns with each other last week at the National Press Club in Canberra.
In a dignified but at times feisty exchange at the Charities and Not-for-profit Pre-election Forum, the men figuratively circled each other like boxers in a ring attempting to land knock-out blows highlighting how each had failed to deliver for the sector.
Both politicians also went to great pains to highlight the important role played by charities and NFPs in helping disadvantaged Australians and contributing to social cohesion.
The Community Advocate was there, and with federal election just around the corner, we present quotable quotes from the exchange.
“It’s not that we care less. It’s just the threads that once wove us together have become steadily frayed. And in that context, charities play a vital role.”
“They’re not just service providers. They’re social glue.”
“I’m at a distinct disadvantage here. I must be the most impatient person in the room.”
“We didn’t commission these reports so that they could sit on shelves gathering dust.”
“When disaster strikes, it’s charities that Australians turn to.”
“Labor policies heralded three years ago have been allowed to lag, practical initiatives are no-where to be seen and process has been dressed up as outcomes.”
“We’ve sent a clear signal that charitable advocacy is supported and welcomed by the Albanese government. Whether it’s arguing for us or whether it is critiquing the work that we do, the voices of charities are valued as an important contributor to the public debate by our government.”
“I’m wearing today my ‘I love evidence’ badge and most of you know I’m a bit of an evidence nerd.”
“If I were to wear a badge, it would say ‘I love action.”
“It is no exaggeration to say that the nine years under the Coalition saw a war on charities.”
“Our charities and not-for-profits are in many cases, literally keeping many people alive and while the Albanese government remains in power, they are doing it alone.”
“[It took] us back to case law from the 1600s as a way of managing charities.”
“I do not accept that reform has to take a long time.”
“A measure akin to putting Dracula in charge of the blood bank.”
“Frustratingly, these opportunities have largely been lost.”
“My challenge to Dean Smith is, will you admit that you got it wrong?”
“In the absence of a record of achievement in the last three years, I think you’re right – ministerial roundtables sound rather shallow. But I am someone who drives outcomes.”
“Charities need more than a listening ear. They need a guarantee that there will not be backsliding if Peter Dutton were to become prime minister.”
“At best it represents refinement over transformation.”
“I’m still bracing myself for the possibility that the Coalition will announce cuts to foreign aid as the then Abbott Opposition did in the final week before the 2013 election.”
“I’m a runner so I’m always keen to get to the finish line quicker and on issues like charitable fundraising harmonisation [laws] I would love to see us moving at a quicker pace.”
“My fear for the Not-for-profit Sector Blueprint … is that it sits there idle and nothing happens.”
“To simply say the problem with the current government is process and [the Coalition will] have a couple of roundtables isn’t to announce the sort of clear, costed policies that Labor came forward with in 2022.”
“I do find it strange to be sitting next to a member of the Coalition who is attacking a Coalition policy which we have done our level best to implement in a way that minimises the impact on the sector.”
“This is now an issue of implementation and the implementation by the Australian Taxation Office has been appalling.”
“I do need to sound a note of caution, which is to remind people that for all of the discussion about how fast we move forward on all these reforms that we are moving forward under our government. That’s not the way most charities felt things were going the last nine years under the Coalition. They felt the car was in reverse.”
“There has been a lot of spinning of the wheels over the past three years, I would argue.”
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