Getting the right people will be the best investment your organisation ever makes
Posted on 15 Apr 2026
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Posted on 13 Aug 2025
By Matthew Schulz, journalist, Institute of Community Directors Australia
Not-for-profit leaders would funnel additional funds into new programs, hiring staff and paying them more, and training for staff and volunteers, a survey of sector representatives has found.
Quizzed during the Not-for-profit Agenda news webinar last week, more than 250 attendees responded to the multiple-choice survey, which asked: “If you were able to get a 10 per cent bump in funding tomorrow with no strings attached, where would the money go?”
Respondents nominated these options as their spending priorities:
The total of all percentages exceeds 100 per cent because participants could select multiple responses. Results demonstrated clear trends in immediate sector priorities, being services, staff and training. The need to boost organisational capacity, fundraising, finances and IT systems also featured prominently in responses.
"When NFPs get an extra dollar, they spend it first directly on the people or cause they feel matters most."
Institute of Community Directors Australia executive director Adele Stowe-Lindner was among hundreds of leaders watching on.
“These numbers tell me that when NFPs get an extra dollar, they spend it first directly on the people or cause they feel matters most: those they are serving.
“But I am inspired to see that a close second is the attention on capacity building, which demonstrates a commitment not only to alleviating immediate problems but to a more long-term and strategic vision of what will help to grow their impact, an investment in improving the future.”
The Paul Ramsay Foundation’s chief alliances officer, Liz Yeo, who featured in a video report in the webinar, said the foundation had funded research for the Pay What It Takes campaign that had demonstrated that the true cost of overheads for NFPs was nearly 33 per cent, with a figure that did not match current funding arrangements.
“Many grants – particularly government grants – come with the expectation that you’re going to be running down in that sort of 10–15 per cent overhead,” Yeo said.“We have to challenge that notion from a philanthropic perspective. I would argue that government needs to really look at this as well, and of course the not-for-profit sector itself needs to be bold in saying what it actually will really cost to deliver on something.”
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